![]() So she came up with her own, featuring “hard, sharp motions” that drew from her time as a cheerleader. ![]() ![]() “I don’t think anyone was thinking of doing ‘Savage,’ ” the 20-year-old says of the track, which later topped the Hot 100 thanks to a Beyoncé remix. The Creator: Keara “Keke” Wilson ( Backstory: Wilson, who has been dancing for a decade, says the song “reached out and grabbed me” when she heard Megan Thee Stallion’s Suga EP in early March. The Song: “Savage” by Megan Thee Stallion The artist “was really nice and told me she was grateful to me for making the dance,” says Sharpe. The Recognition: Sharpe was in art class when she got an email from Doja Cat’s team asking her to be in the song’s official music video. (A Nicki Minaj remix later ushered it to the top.) “At the time, it was a song that a lot of people hadn’t heard.” Secrets To Success: “Find a song that’s more underground and upbeat,” advises Sharpe, who first posted the dance in mid-December 2019, weeks before “Say So” cracked the Billboard Hot 100. The Real TikTok Challenge? Turning Influencer Status Into Hitmaker Clout The routine uses a lot of “arm motions, and not a lot of moving your feet, so anyone can do it,” she says. Why It Took Off: Early participation from TikTok star Charli D’Amelio and beauty personality James Charles helped the dance spread late last year, but Sharpe says the biggest factor in its rise was its simplicity. “I hadn’t, so she played ‘Say So.’ That’s when I thought I should make a TikTok dance to it, so I did.” “She asked if I’d heard Doja Cat’s new album,” recalls Sharpe. The Creator: Haley Sharpe ( Backstory: Sharpe, an 18-year-old from Huntsville, Ala., had already been posting comedic, dance-centric TikTok videos for months before a friend introduced her to the song in late 2019. Here, the creators of routines behind four Billboard Hot 100 No. Songs don’t become TikTok hits on their own - they’re often driven up the charts by dance challenges, or short strings of replicable choreography, that turn fans into a new kind of digital street team.
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